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A coach I spoke with recently said, "I'm not without my own challenges." She went on to unpack some of these difficulties. Not posting consistently because everyone's watching. She'd go back and forth on a post, delete it, rewrite it, spend two more hours researching because it wasn't good enough yet. And underneath it all: who am I to do this? After laying all this out, she followed with something to the effect of "I know I'm a mental performance coach, but I struggle with these types of thoughts too." Just because you're a professional in a specific area, doesn't mean you're immune to challenges. For coaches, it tends to show up in a specific way. And that's this faulty belief: I should already have all this stuff figured out. For those trying to grow their practice, the mistake that's often made is thinking your way out of showing up online. The exact same troubles you help clients overcome become the reason you get in your own way. It stops you before you ever get started. Here's the reframe: Treat yourself like a beginner.A beginner approaches the situation with curiosity, knowing they have more to learn. They're not concerned with 'perfect' because they're learning. They're not concerned with judgment because they know others are learning too. They're not concerned with comparison because their focus is on the activity, not how they look. You already know this. It's what you tell your clients. If you're working with any type of beginner you know that consistency is crucial. The same thing applies to you as a mental performance coach building your business between sessions: Consistency with the smallest thing beats waiting for the perfect thing. Not just for your clients, for you too. Showing up is the whole strategy. The people who can't see you can't hire you. The people who don't know what you stand for, won't invest in you. The posts you don't publish don't clarify your thoughts. What resonates remains hidden. There's nothing to spark conversation or invite opportunities that you can't imagine. P.S. If you're a mental performance coach ready to turn your expertise into content that gets you seen, builds trust with the right people, and works while you're with clients, that's what I help with. Reply and let's talk.
As always, thanks for reading. Until next time, |
For performance coaches building practices between sessions. Build a practice on your own terms by turning expertise into client conversations.
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